New Age Word of Mouth

I can’t say that I was particularly interested in digital marketing until very recently, being that I consider myself to be a journalism purist. However, learning Social Media Optimization seems to be part and parcel of new media and so I thought I might dedicate yet another post to the idea.

Long before Twitter began its sponsored tweets, I received unsolicited messages about various (American) products from companies that obviously search tweets looking for key words to react to. (This has sharply decreased since Twitter introduced the Geographical location tool.)

Privacy Problems Part 1

Privacy is a sticky subject when it comes to social media. Ever since the ordinary internet user began to be able to connect themselves to a potential audience of thousands, the problem of privacy has become a leading debate around new media.

There is a blurry line between public and private on the World Wide Web – especially when it comes to social networks. Facebook, Twitter and YouTube make it easy for Joe from down the road to consider himself very famous thanks to his hundreds of followers.