I can’t say that I was particularly interested in digital marketing until very recently, being that I consider myself to be a journalism purist. However, learning Social Media Optimization seems to be part and parcel of new media and so I thought I might dedicate yet another post to the idea. Long before Twitter began its sponsored tweets, I received unsolicited messages about various (American) products from companies that obviously search tweets looking for key words to react to. (This has sharply decreased since Twitter introduced the Geographical location tool.)
